Digital Marketing Specialist in Crypto-currency

  • Location: London, United Kingdom
  • Salary: Competitive

Our client is well-established Financial Services company. Currently they are looking for a creative, data oriented individual that can inspire talent and colleagues.

Responsibilities:

  • Manage team of 4.
  • Strategic planning for brand development inclusive of corporate market and competitive positioning.
  • Develop programs to amplify customer acquisition and product adoption.
  • Own B2B (eventually B2C) online sales strategy and deployment to accelerate e-commerce sales growth.
  • Collaborate with Sales and Customer Success Team.
  • Build a strong brand across all stakeholders – employees, contributors, the crypto community, mainstream customers, specialist and personal financial journalists and analysts/market commentators.
  • Partner and be synergistic with the Business Development and Sales teams in finding not just leads, but quality leads that pertain to the business.
  • Oversee marketing communications including branding, public relations, advertising, and trade shows.
  • Oversee performance marketing including creative assets: collateral materials, video, digital, social media, and website design and content.
  • Drive sales enablement including product messaging and distribution. Collaborate with the Product Management & Product Marketing organization for proper product messaging and distribution.
  • Qualitative Reporting for all Marketing activities, inclusive of development, tracking metrics, and success criteria for all marketing programs and activities.

Requirements:

  • You have a minimum of 6+ years of progressive-marketing experience with notable consumer packaged goods, tech companies
  • Knowledge of crypto-currency and management is an asset
  • Strong knowledge of digital marketing
  • You have an advanced degree, MBA preferred
  • Ability to communicate with authority and ease, knowing when to influence and champion ideas to Executive Leadership or Board Members.
  • Whether you come from a brand or performance background, you have a deep appreciation for and ability to have a quantitative approach to marketing strategy and performance
  • You build teams that are accountable and performance-oriented
  • You have demonstrated abilities to break down roadblocks and resolve obstacles, resulting in better partnerships and gain Executive sponsorship for relative programs.
  • You understand and internalize company growth drivers, in an agile environment
  • You leverage metrics and data to drive your decision making
  • You have phenomenal communication and presentation skills
All Sales & Business Development vacancies

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