Digital Marketing Manager
- Location: Cologne, Germany
- Salary: Competitive
- Organization: Electronics Manufacturer Company
Our client, leading electronics manufacturer is currently seeking for digital marketing manager to be based within Cologne area.
- Develop and execute a comprehensive digital marketing strategy that includes web, digital content, mobile and tablet applications.
- Create and manage project scopes, budgets and work-plans
- Communicate with technical and commercial departments, collaborate in the strategic development of new business and assist in the development of proposals and estimates
- Proactively identify risks to the project and ways to mitigate those risks
- Research and maintain knowledge of emerging technologies to optimize current business practices
- Improve integration and navigation of digital marketing touch points including company websites, specialized communities, partner portal, etc.
- Support global product launches by managing the digital content
- Bachelor’s degree in business, marketing or related field
- At least 3 years of digital marketing, product management or project management experience
- Knowledge/experience/network across automotive or electronics markets
- Experience with website strategy, branding, user experience design, user experience testing and SEO
- Experience in budgeting and cost experience
- Fluent in German and English is a must
- Strong communications skills
- Experience growing social channels